Things are pretty heated these days. Everybody has a bone to pick about something, from real political and sociological issues to DC vs. Marvel, to the color of that stupid dress a while back. Remember that? There just isn’t much friendly disagreement anymore. We used to be able to rib each other good-naturedly. That has pretty much gone out the window.
So it’s not almost wholesome when a bit of old-fashioned, well-meaning trash-talk gets some attention.
It all started when the owner of a music store in Christiansburg, Virginia got cheeky his sign out front, asking a nearby business if it wanted to scrap.
“Hey Super Shoes! Wanna start a sign war?” his sign read.
Sure enough, Super Shoes did.
Three days later, the rival responded, ““Hey Bridge Kaldro! Our shoe strings are stronger than your guitar strings.”
“I just thought it would be kind of cool to have a nice back and forth with the neighbors,” says Jim Bohon,says Jim Bohon, the owner of Bridge Kaldro. But despite a good relationship with Super Shoes, he wasn’t sure they’d bite. “I honestly didn’t even know if Super Shoes was going to respond.”
Once they did, though, it was off to the races. Soon other stores in the town joined in, including pharmacies, churches, funeral homes (yikes!), and more.
Yoshi Koeda, owner of the Kabuki Japanese Steak House across the street, came out puns blazing. “As soon as I saw them do it, I knew I was going to jump into it.”
Soon, Koeda said, “everyone across our whole city joined in. Even people who don’t have signs started printing them out and putting them up.”
The sign war spread to Canada, where the owner of Speedy Glass took inspiration from Christiansburg and started a war of his own in the small town of Listowel.
He threw, “Hey DQ wanna have a sign war” up, and not even 20 minutes later DQ unleashed a blizzard with: “You bet your glass we do.” (get it?)
Soon, Listowel and Christiansburg were battling, with images being shared – and judged – in Facebook groups. The Christiansburg group has nearly 30,000 members, and the Listowel group has close to 4,500.
Anthony Woodward, who started the Christiansburg group explained why the sign war madness took off.
“It’s just something fun and lighthearted during a time that there’s been a lot of darkness and isolation. We want to help spread positivity for as long as possible.
Check out the story on CBS Morning News: