There’s a lot to keep track of when you’re a celebrity. Remembering lines if you’re an actor, being on your game in public since the world is always watching – it’s overwhelming (or so I imagine). In Hugh Jackman’s new commercial, the premise is that our favorite former Wolverine got a little mixed up when it came to his endorsement deal. Totally fair – between working on upcoming movies, promoting his Laughing Man Coffee, and the daily demands of life as the world record holder for longest career as a live-action Marvel superhero, dude’s got a lot going on.
In an ad for Australian boot maker R.M. Williams, Jackman meets with a company executive to discuss their nude arrangem- um, new arrangement. Not wanting to insult the man who maintains insane levels of physical strength in order to perform his own stunts, the executive approaches the subject delicately. He paints on a pained smile, telling Jackman how happy he is that the actor is enjoying his R.M. Williams boots.
— Hugh Jackman (@RealHughJackman) October 1, 2020
Jackman echoes the visibly uncomfortable exec’s sentiment, expressing just how much he loves his boots. A moment later, we realize the source of the executive’s distress – Jackman is completely naked, aside from his boots.
“While we appreciate how literally you’ve taken the clause that stipulates you can only wear R.M. Williams-”
“My word is my bond,” Jackman interrupts.
Generally speaking, endorsement deals require the person under contract to wear one specific brand of that product, but they’re free to wear what they want when it comes to the rest of their outfit. The uneasy exec does his best to explain the confusion to Jackman, but he’s far too busy displaying his – uh, boots, to notice.
Before the wildly unproductive meeting comes to a close, Jackman takes a moment to fully enjoy the executive’s new chair. “Honestly, you should sit in this,” Jackman says, enthusiastically rubbing his nether region against the now defiled chair.
“You can have that,” replies the executive. “I’m just gonna burn it.”
Like The Rock to a broken gate, Ryan Reynolds showed up on Twitter with some concerns for the chair that was far too young to have seen … all of that.
“Is that the chair from my office?” Reynolds commented.
Is that the chair from my office?
— Ryan Reynolds (@VancityReynolds) October 1, 2020
The R.M. Williams commercial was in fact produced by Ryan Reynolds’s studio Maximum Effort, and with the constant friendly ball-busting between Reynolds and Jackman, who knows. Maybe it really was the chair from Reynolds’s office. No worries though – if it was, I’m sure Jackman returned it as soon as he was done.
Let’s just hope the two get dressed for a Face/Off reboot.