In an attempt to clear the air about their upcoming game, Star Wars Battlefront 2, EA took to Reddit to discuss some of the more controversial parts of the game. It backfired on them big time when their comment became the most downvoted comment in Reddit history.
It began with gamers complaining about the excessive use of loot boxes and microtransactions on the game. (In non-gamer speak, these are the parts of the game where you are asked to buy extras, with real money or by unlocking them through achievements on the game.)
Loot boxes and microtransactions are not new to video games anymore. In fact, it is rare to find games without them. For the most part, these loot boxes do not provide in-game boosts. Rather they give you a cosmetic change to a character, weapon, or vehicle. Are you tired of looking like all the other characters? Do you wish your gun had more bacon? Why is there no three-wolf moon on my pistol? Thanks to microtransactions and loot boxes, these problems are solved (at a price, of course).
So it wasn’t a surprise to anyone when loot boxes were included in Star Wars Battlefront 2. The poor implementation, however, was given away during the Beta earlier this month. It became clear that the only way to power up your character quickly and earn the best gear, weapons, characters, etc. was through purchasing loot boxes alone.
Supposedly EA heard the internet’s complaints. They listened to the people, and promised that the final product would be far improved and the playing field would be fair to everyone, loot box purchasers and sticklers alike. The internet put these improvements to the test. Several sources have shown that purchasing loot boxes still gives an unfair advantage to players. IGN pointed out that to obtain the best star cards from the loot boxes, it would take roughly six straight months (without sleep) of playing or $2100 to obtain all the best cards. (Read about their data and conclusions here.) This was after EA has made changes to the loot system. Seems fair.
Why do we pay $50 or more for a game, just to drop the same amount or more in order to be competitive? If I wanted that I’d jump back into Farmville, thank you very much! (It’s embarrassing how much I’ve spent on that.)
EA took to Reddit to defend their system, specifically answering why unlocking certain game characters was ridiculously expensive, requiring either an extensive amount of play time or purchasing a large amount of loot boxes or in game currency from microtransactions. This was their response:
The community loved it! They loved it so much that it became the most downvoted comment in Reddit history. Last I checked it was about to break -680,000 votes, and it’s nowhere near stopping. I mean, what could go wrong? Posting a controversial, condescending statement about a game based on one of the most popular movie franchises in history? No one ever gets roasted on Reddit? Right?
I feel much better now, reminded that I will feel overwhelming pride and accomplishment when I’ve finally unlocked Darth Vader. I may lose my job, family and will to live in the process, but it’s all worth it in the name of pride. Thanks for the laugh EA! Can’t wait to see you can come up with next.
Also, thanks for killing Dead Space. You’re the best, EA.
EA is now saying that some of the pricey characters have dropped in price by 75%. SOME of them. We’ll wait to hear more.