One of the most important parts of being a dad is following through when you say you’re going to do something. Nick Fabiano, studio head and director of the great videos you see from The Dad, made a bold promise to our followers last week and you better believe he made good on it.
“In the early days when we started The Dad, I often made the joke that I live ‘The Dad’ life so much that I would/should get the logo tattooed and it would show how dedicated I was to the job, both at The Dad and as a dad,” Nick said.
“We had a big milestone happen recently (hitting 1 million on IG) and figured what better time to remind our community that we are hearing them than now. . . and by posting a photo of me holding a sign that says, ‘If this post gets 10,000 likes I’ll get (The Dad logo) tattooed on me.'”
Needless to say, people were on board. Not only did you guys push the post to the necessary 10k likes, but you did it frighteningly fast.
“I underestimated the power of The Dad community,” Nick said, in retrospect.
Yup—12 minutes later, Nick’s fate was sealed. He initially commented that the tattoo would be relatively small, but considering the post has now garnered over 97,000 likes, he decided to upgrade the art piece.
Nicky promptly hopped in the tattooist’s chair and ordered one proud The Dad sigil—3 inches by 3 inches—to permanently stain his bicep.
“I have a bunch of tattoos, so I wasn’t super surprised by the feel of the needle,” he said. “But we decided to film the whole thing, which was funny. It was like having five of your friends and colleagues watch you get minor surgery, and film it, but it wasn’t minor surgery… it was a permanent scar in the shape of our brand logo.”
Despite a few comments asking how he could go through with something like this, Nick claims that his newest tattoo is easily one of his new favorites.
“Besides the ones I have of my wife and kids (and dog), this is the masterpiece,” he said. “[I’m] probably prouder than I should admit.”
Tattoos can definitely be regrettable or embarrassing, but it’s easy to see why Nick is proud to wear this one. Not only does it symbolize a brand that he has been instrumental in cultivating, but it ultimately represents his greatest role of all time: that of a father.
“We are premiering our new variety talk show called The Dad Club in a few weeks,” Nick said, “and we will be showing the tat being inked in the cold open of the first episode and may even use it as part of the title sequence.”
And make sure you stay tuned in when the show goes live. Nick hinted at other inking opportunities that might be right around the corner.
“Maybe I’ll have the viewers vote on what I get tattooed next!”