The lemonade stand has long been a staple of neighborhoods across America. A simple way for kids to squeeze in a little business experience while often giving mom and dad a little break for the afternoon, the seemingly innocent roadside setups have recently come under serious scrutiny.
The entrepreneurial endeavors, elementary as they may be, are still collecting cash, so many municipalities have laws in place requiring a permit for legal operation. After an incident back in 2017 where the police were called to shut down a Colorado boy’s stand for lacking a permit, Country Time, the brand long synonymous with the lemony liquid, stepped up and offered to pay any fees incurred by youngsters operating a non-sanctioned drink dispensary. While the laws in Colorado have changed, other states still have strict policies in place.
Very refreshing, Colorado! Congrats on changing your law so kids statewide can run lemonade stands without a permit. And remember, Country Time Legal Ade will be standing with kids everywhere again this summer. #SaveLemonadeStandshttps://t.co/EXNaI7a2Cv
— CountryTime (@CountryTime) March 13, 2019
The campaign, fittingly dubbed “Legal-Ade”, promises to pay fines for any family with children whose stand is shut down by the long arm of the law. The company’s “legal team” will help deal with any permit issues, and also reimburse fines incurred up to $300. They’re capping total damages to $60k, but still, not too shabby.
In addition, Country Time is also pledging $1 for every retweet of their related video, up to $500,000. They’ve even set up a special site where kids can check to see if lemonade stands are legal in their state… not that it matters now!
It may seem shocking that a company would encourage people to break the law, but in this case, the pucked-up prohibition needs to end. Anyone seeking assistance should visit CountryTimeLegalAde.com for more information or to submit a claim for reimbursement.
So go forth, you sour drink slinging entrepreneurs! Seize the day and a few bucks while you’re at it! Maybe you can even turn your profits into something that benefits your entire community.