LEGO and IKEA Collab Will Have People Lined up for Blocks

Since the creation of the very first LEGO in 1932, people around the world have struggled with the same problem. How do we keep these alarmingly sharp blocks from stabbing us repeatedly in the foot? You might be thinking, “if it’s really that big of an issue, just stop buying LEGOs.” But how can we when they keep making adult-themed ones. Plus, all parents know that childhood isn’t complete without this simple yet brilliant toy.
Fortunately, IKEA is teaming up with LEGO to solve this ever-present problem once and for all. Together, the two brands have created a line called BYGGLEK (wonder who won the coin flip on that naming convention), which combines the classic playfulness of LEGO sets with the storage genius that is IKEA. According to the press release, “reorganizing children’s creative space during playtime not only disrupts their play but also their creative expression and growth.” The statement continues, “Therefore, the IKEA and LEGO brands wanted to create a storage solution that itself offers a fun and playful experience.”
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Excitement builds. Available October 2020. #IKEA #BYGGLEK #LEGO #PlayDisplayReplay
Four products will be available in the BYGGLEK collection. A set of three small boxes, two larger boxes, and a set of classic LEGO bricks compatible with all other LEGO sets. The top and front parts of the storage boxes will have LEGO studs so children can build and store their creations right on the box.
A collaboration launches.
Available from October 1st.#BYGGLEK #IKEA #LEGO pic.twitter.com/IkiRHCb9SP— LEGO (@LEGO_Group) August 30, 2020
Rasmus Buch Løgstrup, designer at the LEGO Group explained, “BYGGLEK is more than boxes. It is storage and play intertwined. BYGGLEK provides families with a product range that helps create space for more play in their everyday – fuelling creativity and making it.”
LEGO sets prepare kids for the inevitability of one day having to assemble a piece of IKEA furniture – it only makes sense that the two would eventually team-up. You can get your very own BYGGLEK set at IKEA stores throughout Europe and the US starting on October 1, 2020 – until then, watch your step.