It’s no secret that we as parents will opt for – and even seek out – versions of everyday products that are co-branded with the latest new movie or popular cartoon attached. It’s often an ill-fated attempt at making mundane routines a little easier with our kids.
Whether it’s Paw Patrol toothpaste to encourage them to brush, or yogurt with Anna and Elsa on the package, companies know that the littlest consumers are often calling the shots, and we as parents just want them to brush their teeth and finish their damn lunch.
So when it comes to diaper time, parents will take any help available to distract the tiny little terrors just long enough to wipe their butts and strap them back in. Brands like Huggies have been printing familiar characters on their diapers for years, so it likely comes as no surprise that with Toy Story 4 now in theaters, these bad boys have hit shelves around the country.
So when Emilee Webber posted an open letter to Huggies regarding the placement of the characters on their latest branded briefs, parents all over the United States reacted to her good-humored review.
Ah, yes. A little classic product placement humor goes a long way. Her post is now sitting at 77k shares with 28k parents sounding off in the comments or tagging their spouses. It seems Webber isn’t the only parent who has dealt with a version of the exact same scenario playing out in their own homes.
We can thank Emilee for sharing her experience and reminding parents everywhere that if we don’t remember to laugh at these little moments, we’ll kick ourselves when they stop talking to us altogether in their teens.