Netflix Pledges $100 Million To Improve Diversity in Their Programming

Over the past few years, America’s racial issues have been more prominent than ever, and the real world strife has bled into the entertainment industry, which can serve as both a reflection of and a catalyst for change.
A few years ago, after a glaring lack of black nominees at the Oscars, the Academy Awards made some changes to their membership in an effort to improve representation. Things have improved as a result but there is still a ways to go. This year, the Golden Globes were criticized for a similar issue among their nominees, and the fact that multiple black performers took home statues on Sunday night is a sign that they’re responding as well. But it’s not just award ceremonies that need to change, it’s Hollywood itself. And Netflix is making a push to bring more diversity to its productions.
Last week, in the aftermath of its first study of diversity and inclusion in its TV and film productions, Netflix announced that it will be spending $100 million to improve diversity in its programming.
According to Variety, the study analyzed the makeup of Netflix’s on-screen talent (based on gender, race/ethnicity, LGBTQ+ or disability identity) and storylines, as well as its creators, producers, writers, and directors, for 126 films and 180 series released during 2018-2019.
“The findings from this study show where Netflix has made substantial improvements for women on screen and behind the camera, for Black cast and crew and for women of color in leading roles,” said Dr. Stacy Smith who headed the study. “These are important gains. Notably, across 19 of 22 indicators, we included in this study, Netflix demonstrated improvement across film and series from 2018 to 2019.”
But the streaming giant is still behind in other areas, including the representation of LGBTQ+, Latinx, and disabled performers. Which led Netflix’s CEO to make a pledge to work harder, and to commit $100 million to make sure the changes they make stick.
“We believe these efforts will help accelerate the change that Dr. Smith has so long advocated for – creating a lasting legacy of inclusion in entertainment,” Sarandos wrote in a blog post. “We are still in the early stages of a major change in storytelling – where great stories can truly come from anywhere, be created by anyone, whatever their background, and be loved everywhere. And by better understanding how we are doing, we hope to stimulate change not just at Netflix but across our industry more broadly.”
Award show representation is all well and good, but without diversity in content, there won’t be anyone to nominate. It’s a great sign that Netflix, which is becoming increasingly powerful in the industry, is putting its money where its mouth is and leading the way.