Before they pulled it off, the idea of creating a whole expanded universe of content around an enormous collection of characters, each parceled out in individual installments before occasionally coalescing in small groups and ultimately uniting as one large crew, seemed insane and completely nonviable.
How would die-hard fans keep track? How would casual fans have any idea what was going on? Would anyone really watch all 20+ movies? Would it pay off?
Well, the MCU paid off BIGTIME, and now it’s on to the next phase. And this one may require even more from consumers. At the very least, it will require a Disney+ subscription.
In an interview with Bloomberg, Marvel Studios head honcho Kevin Feige acknowledged that the MCU and the MSU (Marvel Streaming Universe?) will soon operate in harmony.
“I’m not sure we’ve actually acknowledged that before,” he says about Disney+’s storytelling factoring into the MCU. “But it does.”
Moving forward, events from new shows, such as Loki and WandaVision, will factor into future movies, citing Dr. Strange and the Multiverse of Madness in particular. Which could mean that if you aren’t caught up on The Falcon and the Winter Soldier season 4, you likely won’t understand MCU Phase 5!
This isn’t exactly shocking. Not only is the new platform the exclusive home for all of the Avengers and MCU movies, not only will a wide variety of secondary characters from those movies be appearing in their own TV shows for the streaming service, it will also serve as the incubation station for a new collection of characters. And unlike previous efforts – I’m looking at you, Agents of SHIELD! – the characters on the Disney+ shows won’t be contained on television. And this includes the new characters.
According to what Kevin Feige told the Hollywood Reporter, characters like Ms. Marvel and She-Hulk and Moon Knight, who are all getting shows on Disney+, will eventually make their way from your TV screens and into the Marvel Cinematic Universe.
That’s a lot of Disney+ content to stay up on, but the House of the Mouse is counting on their streaming service being too good to pass up. For $6.99/ month, you can download every single piece of Marvel content (and more) on up to 10 devices; the obvious brainchild of someone who has traveled with a toddler and no WiFi. Plus, you can stream 4 different shows on 4 different devices at once, which is definitely the work of someone with multiple kids! And(!!) thank Odin: It’s all ad-free.
Let’s just hope it continues to deliver or some of those Disney+ subscriptions will be blipped out of existence right quick.