COVID-19 has changed the way Americans eat. When restrictions went into place across much of the country, going to restaurants was out, cooking at home became the de facto option, and getting takeout was seen as the only chance to help struggling restaurants, especially local spots, survive the pandemic. And this forced some big chains to get a little creative, especially when it comes to delivery apps, such as Grubhub.
For instance, some Grubhub users have noticed a seemingly local pizza joint, called “Pasqually’s Pizza & Wings.” Sounds delightful. What they didn’t realize, though, was that it was actually…Chuck E. Cheese. Major chain restaurants are trying to stay afloat with “creative re-branding” on food apps, attempting to rebrand to give their food a better chance.
Let’s be honest, Chuck E. Cheese doesn’t sound like an appetizing option if you’re scrolling through Grubhub, unless you happen to be 12 and it’s your birthday. Their food is perfectly fine as long as it comes with a two-hour distraction for your kids. I will eat any pizza if it is served in peace. But it probably doesn’t stand up to establishments where food is their primary focus.
So why Pasqually’s? The name comes from Pasquale P. Pieplate, the “famous” Italian chef and drummer for the Chuck E. Cheese house band.
Chuck E. Cheese is far from the only brand trying a new identity on food apps. Applebees has been selling wings as “Neighborhood Wings” and chain spot “Smokey Bones” has been selling food as “The Wing Experience” and “The Burger Experience.”
Brands are doing their best to survive in these unprecedented times. And remember, the biggest chains employ a ton of people all of whom would like to keep working.
Chuck also looks to be regularly engaging kids while their establishments are closed and showing appreciation for healthcare workers via their Twitter account.
HUGE thank you to all of our healthcare workers!! 🤗We appreciate you more than you could ever know. pic.twitter.com/Ed85OM67Un
— Chuck E. Cheese (@ChuckECheese) May 6, 2020