In a world where the kid holiday of all kid holidays has taken a serious hit due to COVID, parents have worked tirelessly to find safe ways for their kids to still be able to enjoy the spirit of the season. Many neighborhoods have canceled trick-or-treating altogether, but as everyone knows, it’s not Halloween without a boatload of candy. Some creative folks have come up with excellent workarounds to dispense candy in fun and interesting ways, but the candy geniuses at Reese’s took it to a whole new level.
It’s no secret that Reese’s are a high-value candy. Any kid who’s ever participated in the yearly Halloween Night Trade knows that one Reese’s is worth at least two of any other candy (three if it’s an Almond Joy). And that’s just for the fun-sized cups! This year, Reese’s is safely bringing king-sized versions of their beloved candy to trick-or-treaters – and they’re also bringing the door.
If you’re a true Halloween fan, you can plead your case on Instagram. Some very lucky Halloweenheads will get a very special delivery this year in the form of a robotic door built by the candy brand, a door that can be controlled from up to 5,000 feet away. If you spot this 9-foot-tall door in your neighborhood (it’s hard to miss, with the lights and smoke and Halloween-y music), make sure to say “trick or treat!”
When the robotic door hears those three magic words, a king-sized Reese’s will appear in the mail slot for the lucky Halloween lover to devour, or trade if that’s your MO. Whatever you do with your enormous peanut butter chocolate treat, the delivery method will be one you’ll never forget.
Allen Dark, Reese’s senior brand manager explained, “This Halloween is unlike any other, so we’ve upped the ante on creativity as a result. A robotic Reese’s dispensing door is just what the world needs right now.”
Undoubtedly, a lot of things in the world would be greatly improved by treat-dispensing robots. The robotic door is a safe and convenient way to deliver treats to Reese’s fans, but it also provides some much-needed levity during a stressful time. Honestly, if this is what the robot uprising looked like, I’d be all for it. Candy-Dispensing Robot 2020.