Ryan Reynolds and Hugh Jackman have a friendship that keeps on giving. Like brothers on a perpetual mission to one-up each other, Reynolds and Jackman enjoy giving each other a good old fashioned ribbing. During a recent reunion of (what was supposed to be) the first X-Men movie’s cast, Ryan Reynolds rallied some friends from around the X-Men universe and crashed the party, as friends do. And how can we forget the time that Deadpool wore a crumpled Hugh Jackman mask that looked like an intern had clipped it from a magazine a minute before they started filming?
The good-spirited trolling between these two talented friends is ever-present on social media and beyond, but nothing is more emblematic of their goofy yet supportive friendship than Jackman’s recent coffee commercial. Early Tuesday morning, Jackman took to social media to release a commercial for his coffee brand, “Laughing Man Coffee”. The commercial features an extremely grumpy Jackman preparing for his day, while our reliable-ish narrator, Ryan Reynolds, provides us with a slightly different story.
— Hugh Jackman (@RealHughJackman) September 15, 2020
“This is Hugh Jackman,” Reynolds begins as Jackman’s alarm clock begins to blare. Scowling, Jackman takes the alarm, glances at it, and throws it across the room. “Noted humanitarian,” Reynolds continues, as Jackman becomes visibly frustrated by the sound of kids playing outside. “Hey kids, SHUT UP,” he yells ineffectively out the closed window.
Though there’s nothing inherently wrong with Reynolds’s narration, it has the sarcastic feel of a kid throwing an absolute meltdown, and a fellow parent raising an eyebrow and commenting, “they seem happy.” The commercial continues with the same pattern – Reynolds “hyping” his friend, and Jackman essentially doing the exact opposite of whatever Reynolds gives him credit for.
That is, until Jackman finally gets his steaming cup of Laughing Man Coffee.
Reynolds explains that Laughing Man Coffee is “The coffee company that donates 100% of Hugh’s profits to support fair trade farmers.” He continues, “and brews the exceptional flavor that is 100% responsible for the Hugh Jackman we know and love.”
Reynolds posted a slightly more candid explanation on his YouTube page, stating that “Hugh Jackman founded Laughing Man coffee so he could give back 100% of his profits to the fair trade farmers who grow it—and also to make himself way less of an asshole. That coffee is actual magic.”
The commercial ends with a smiling Hugh Jackman, now cuddling the dog that he’d previously yelled at. I know a few people who could definitely use a cup of whatever magic is mixed into that little pod. Welcome back, Hugh. You’re not you when you’re decaffeinated.