It’s not often that we have good cereal in the house. By “good” I mean the delicious chocolatey and/or sugary cereal that I grew up on, like Cocoa Krispies and Capt’n Crunch and, of course, Lucky Charms.
Just the other day, my wife brought home a box of Lucky Charms – a St. Patrick’s Day-themed edition with marshmallow pots of gold. Unfortunately, I’ve barely been able to get my hands on it, thanks to my sugar-starved children who descended upon the magically delicious cereal as soon as Mommy walked in the door. Damn kids!
Thankfully, there is a solution for us adults who want their Lucky Charms without their kids getting in the way. Although it might not be exactly what you’d expect: a Lucky-Charms-flavored beer. Just in time for St. Paddy’s Day!
These tricks definitely ain’t for kids!
Earlier this month, Smartmouth Brewing Company in Norfolk, Virginia released a brand new IPA called Saturday Morning, and their Instagram post announcing the brew describes it thusly:
This Saturday (3/2) is the release of Saturday Morning, our newest IPA with marshmallows. Brewed with house toasted marshmallows and cereal marshmallows in the mash, hopped with Galaxy and Calypso, and dry hopped a whole lot more. This IPA is sure to set you back with nostalgia, on the couch, turning on the best cartoons for a Saturday morning.
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NEW BEER RELEASE ———————————————— This Saturday (3/2) is the release of Saturday Morning, our newest IPA with marshmallows. Brewed with house toasted marshmallows and cereal marshmallows in the mash, hopped with Galaxy and Calypso, and dry hopped a whole lot more. This IPA is sure to set you back with nostalgia, on the couch, turning on the best cartoons for a Saturday morning. ———————————————— Available on draft at both locations, and in 16oz cans for a LIMITED time in Norfolk. (2) 4pk LIMIT ———————————————— On top of this amazing release, we have a whole slew of fun planned at the Norfolk location. Smartmouth and StarFire present Saturday Morning All Day: 2-6pm – Super Smash Bros Ultimate Tournament & Retro games from @buttonslashers | Local Heroes Comic Sale | Tower of Games Board Games 6pm – Cosplay Contest – Dress up as your favorite Saturday Morning Cartoon character or favorite Super Hero. (Points for being stylish) 6:15pm – Nerd Night Trivia – with prizes 7:30-9:30pm – Music by Baby Josy of LADADA featuring Flamenco Extraordinaire Tom Slay We’ll also have Vinnie’s Pizza food truck all day slinging amazing pies, so come out for an amazing day of nostalgic fun. ———————————————— 🥣🥣🥣🥣🥣🥣🥣🥣🥣🥣🥣 ———————————————— *** WE ONLY DISTRIBUTE IN THE STATE OF VA AND DO NOT SHIP BEER *** ———————————————————————————@buttonslashers @starfirefestival @localheroescomics @towerofgames @ladadaband @vinnysonwheels . . . . . . . . . #craftbeer #instabeer #beerstagram #beersofinstagram #drinklocal #eatlocal #nostalgia #cereal #magicallyridiculous #smartmouthbeer #hashtag #craftbeerporn #beer #757 #smartbeerstupidgood
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The beer can shows images of the familiar marshmallow charms that make the classic children’s cereal so irresistible, and Smartmouth is not shying away from how strange the combination is. The can sports the tag line “Magically Ridiculous.”
I haven’t had a chance to try the beer just yet, but I fully approve of the marketing. And to be honest, judging by the way my kids hunt through the cereal just to pick out the marshmallows, this beer might be my only chance to have any Lucky Charms!