The global pandemic has crushed huge swaths of the economy, decimating entire industries. Few have been hit as hard as restaurants, travel, and entertainment. We’ve lost thousands of great, independent restaurants and dive bars, the places that give communities character (along with great meals and memories). And some shops have needed some extra help to stay open in these brutal times.
One of these was a taco truck in Texas. A young woman in Texas had been checking in regularly with her dad, as his taco truck business began to slow to a crawl. One day, after hearing he had only made $6 during a 12-hour shift, she decided to try and help the best way a young person can: by posting about it on social media.
Hey Twitter!! I wouldn’t normally do this, but my dad’s taco truck business is struggling, he only sold $6 today. If you could retweet, I would appreciate you so much!! 💕
Humble, TX 77346 pic.twitter.com/3LMeAPCbe9
— Giselle (@Liamchampaynee) September 12, 2020
His daughter Giselle posted: “Hey Twitter!! I wouldn’t normally do this, but my dad’s taco truck business is struggling, he only sold $6 today. If you could retweet, I would appreciate you so much!!”
And retweet they did, as it quickly went viral, getting more than 10,000 RTs. And it worked, as he has had more business than he can handle.
YALL SOLD HIM OUT 😭😭😭😭😭😭
THANK YOU A MILLION ❤️
— Giselle (@Liamchampaynee) September 15, 2020
His daughter tearfully posted a thank you after customers came in waves until he was sold out. He’s been working ferociously since, as his daughter’s plea to give her dad’s cooking a chance has been heard far and wide.
She said her dad doesn’t understand social media, but “is so grateful for everyone who is spreading the word.”
“COVID has been a nightmare for small businesses, thank you for putting a smile on his face,” she added.
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It’s a sweet story of a daughter’s love for her dad helping save his business, but the broader takeaway is just how hard this time is on a lot of people, and the only path forward is for communities to come together to help those who need it most in any way they can.