It isn’t 1992 anymore and the easiest way to tell (besides, well, a calendar) is how culture’s attitude towards cannabis has shifted. State governments are decriminalizing or outright legalizing marijuana use, the medicinal benefits of cannabis are being embraced (by some), and brands and personalities are a lot more open about weed. And that’s why you can celebrate 4/20 with the highest shoes we’ve seen.
There have been some pretty awesome shoe collaborations, but if you’re looking for a partner for 4/20, good luck beating out Adidas teaming up with one of the greatest comedies of all time and releasing a South Park-themed pair of Campus 80s.
South Park creators Trey Parker and Matt Stone worked with the shoe company to make the perfect 4/20 shoes by leaning on everyone’s favorite cartoon-user, Towelie. The Towelie shoes have eye illustrations on the tongue, which can turn pink and bloodshot when exposed to sunlight. The shoes also have a stash pocket beneath the tongue, for whatever you may need to put in a tiny pocket. You know, right where it says “I have no idea what’s going on.”
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There’s more Adidas and South Park branding inside the shoe, but from a distance, it’s the blue terry cloth and trademark eyes that will help other fans quickly identify how high your shoes truly are.
South Park knows its demo, which has been a trademark of their success for a long time, and these shoes, available on (well, you know what day they’re available) are another testament to its creator’s ability to make jokes come to life.