MURFREESBORO, TN – Public gaffes can be a nightmare when it comes to salvaging your reputation, especially for local dad Gregory O’Neill, who had no choice but to hire a PR firm to rehabilitate his image after being seen wearing non-New Balance shoes.
“I made some regrettable choices, and to show how deeply I care about those I affected, I’ll be making a $500 contribution to New Balance in exchange for several new pairs of sneakers,” said Gregory in a statement issued through his publicist, aiming to win back public trust in advance of the rumored photos acquired by TMZ featuring Gregory donning brown leather boat shoes.
While Gregory insists that he only wore his Sperrys because he had just mowed the lawn in his New Balances and they were being cleaned, everyone knows that all dads should have several identical backup pairs of each New Balance they own in case of emergency, leaving Gregory at a loss for words and with no choice but to hire a PR team to step in and perform damage control.
“Gregory is a dedicated father and self-professed New Balance fanatic, whereas Todd from down the street doesn’t even own a pair of New Balances, let alone a riding mower,” said Gregory’s PR firm in a statement, deciding that attacking other fathers in the neighborhood for their misgivings may draw attention away from Gregory until the shoe issue blows over.
With Gregory’s approval rating amongst other neighborhood dads slowly ticking back up, the PR campaign may be working, and will hopefully continue to make a positive difference as Gregory is scheduled to cut the ribbon at his town’s recently completed New Balance factory.