The LEGO Group has managed to turn plastic bricks into an endless world of creativity. One of the many unique things about LEGOs is their versatility – even if you invest in a specific LEGO set, the bricks can be pulled apart and reused to create nearly any imaginable thing. Now, before LEGOs are transformed into masterpieces, the company behind the plastic bricks is transforming recycled plastic into LEGOs.
In an important step towards sustainability, The LEGO Group recently revealed a prototype of their new PET plastic bricks. Over the past several years, hundreds of scientists and engineers have worked towards finding the right formulation and materials to create sustainable bricks. Finally, they succeeded in creating a prototype that meets a variety of quality and safety standards.
The success of the prototype is just the first building block in LEGO’s mission to get their recycled plastic bricks to consumers. Before these PET plastic LEGOs hit stores, they’ll go through more testing and development which will determine the company’s next steps.
“Even though it will be a while before they will be able to play with bricks made from recycled plastic, we want to let kids know we’re working on it and bring them along on the journey with us,” Vice President of Environmental Responsibility at the LEGO Group, Tim Brooks said in a statement. “Experimentation and failing is an important part of learning and innovation. Just as kids build, unbuild and rebuild with LEGO bricks at home, we’re doing the same in our lab.”
In typical LEGO fashion, the company motivates kids to create and explore even in a statement geared towards adults. It’s uncertain when we can expect to see the sustainable bricks in stores, but the first successful prototype is a massive step in the right direction.
“We’re committed to playing our part in building a sustainable future for generations of children,” Brooks concludes. “We want our products to have a positive impact on the planet, not just with the play they inspire, but also with the materials we use. We still have a long way to go on our journey but are pleased with the progress we’re making.”