LeVar Burton rode a massive wave of fan support to an online campaign that secured his dream job of hosting Jeopardy! And now, he’s ALREADY starting to cash in on his new title, even before he’s taped a single episode. His first new lucrative endorsement? Promoting Ryan Reynolds Aviation Gin.
Ryan Reynolds is a true delight. The guy has done an astounding amount of charity work, even more so in the last year during the pandemic. His feud with Hugh Jackman is legendary, and also benefitted charity. He’s hilarious and his movies rule. And he’s great at making hilarious ads from his companies, especially when he’s doing stuff like this or pulling Rick Moranis out of retirement.
A good businessman capitalizes on the zeitgeist, and that’s just what Reynolds does here. He starts by saying “Everybody’s been saying how great LeVar Burton is, so I decided to have him step in for me as spokesperson for Aviation Gin.”
Then it cuts to Burton by a pool giving his pitch, saying “The smooth refreshing taste of Aviation American gin for an out of this world gin and tonic.”
And Reynolds addresses his standing, saying “Now that man is a god damn national treasure, and he’s probably too good for this.” Which, unfortunately, Burton confirms later, saying “This isn’t going to work out.”
But it was a great run for Burton and Reynolds, and they got to go out on top, after a very successful (from my standpoint) partnership in the gin game.
Funny ads aside, Reynolds isn’t just looking to capture views here, he is a BIG supporter of Burton as Jeopardy! host. As is pretty much anyone sensible, to be honest. Reynolds shared the news of Burton getting a guest host role, and said: “this needs to be a permanent gig.”
So, chalk up yet another correct viewpoint for Ryan Reynolds. In an age where it’s never been easier to say the wrong thing and mess up, Reynolds keeps crushing it, which is all the more impressive.