Good news is always welcome, and never more so during tough times. A global pandemic definitely qualifies, and thankfully, despite the fear and panic and uncertainty, we’ve had no shortage of good news over these past few weeks. Movie studios are stepping up to give us new content sooner, celebrities are making questionable music videos and Twitter is mocking them, and athletes are doing their best to protect the arena employees and team staff who don’t have six and seven-figure bank accounts.
Today we get another positive bit of news from a famous actor who really seems like a fun hang and a good guy. His name is Ryan Reynolds, and when he’s not playing Deadpool and cracking jokes on Instagram or donating $1 million to food banks – he’s running a gin company that’s making a name for itself both for its product and its marketing.
Whoever is running things back there, whether it’s Reynolds or somebody else, knows how to do things. Their Peloton rebuttal was clever and subtle, and their recent Leap Day ad was hilarious. And now they’re getting their name out there in the service of a good cause: helping protect bartenders who are losing income during the Coronavirus.
“Until May 1st, for every bottle of Aviation ordered online, we’ll donate 30% of proceeds as a tip to your bartenders – who REALLY miss you btw. Visit http://AviationGin.com/delivered #TipYourBartenders #StayHomeSaveLives,” Reynolds wrote on Twitter on Tuesday.
Until May 1st, for every bottle of Aviation ordered online, we’ll donate 30% of proceeds as a tip to your bartenders – who REALLY miss you btw. Visit https://t.co/elT2zrCgE0 #TipYourBartenders #StayHomeSaveLives pic.twitter.com/77tVacDGBM
— Ryan Reynolds (@VancityReynolds) March 24, 2020
Bartenders among the many service professionals who have lost income due to the shutdown, and being that those people are responsible for serving Reynold’s gin more often than not, it makes sense that his company would support them. It’s also a savvy business movie, sure to endear Aviation Gin to bartenders everywhere who benefit from the contributions the brand is making.
The Aviation Gin website also states that they’ve already kickstarted things by starting a tab and putting in $15,000 already.
“We’re available at home – where we hope you are right now – but your bartenders miss you. So we’ve started a tab by donating $15K to the United States Bartender’s Guild and will be adding an additional 30% tip for every bottle delivered through May 1st.”
Of course, Reynolds has a personal reason to help bartenders, as he shared in another tweet after news began to spread.
— Ryan Reynolds (@VancityReynolds) March 25, 2020
Amen to that.